MopTop, which has been sold in salons until now, has just increased its distribution in a major way. The brand just launched a new retail line, which is sold at major retailers including Target, Whole Foods and H-E-B.

MopTop’s retail product lineup includes Clarifying Rescue Treatment, Gentle Shampoo, Co-Wash Cleansing Conditioner, Daily Conditioner, Light Conditioner, Leave-In Conditioner, Medium Hold Gel and Curly Hair Custard, along with a tear-free FuzzyDuck line for children. 

The products are made in Texas, and formulated with natural ingredients including aloe, sea botanicals and honey. It’s free of sulfates, silicones, dyes, phthalates and parabens.

Kelly Foreman, Mop Top’s founder, explained, “Our new MopTop line was created for the customer who wants hair care products that cost a bit less, but are still made with natural ingredients.

The packaging, shown above, features colorful labels with Mop Top’s vintage-inspired logo for its regular line, and a rubber duck logo for the kids’ line. Both brands use round botttles with flip top dispensing caps.